This is a segment on GMTV in the UK.
First the guy gets to go to the mall and ask women if they want to try on thigh high and over the knee boots. Then he gets to help them on with the boots and watch and film them as they do that. Then he gets to talk to them about wearing boots. AND then he gets to go in studio and report on it while he has models showing off more boots. Not a bad job, if you ask me.